I just realised - cinnamon swirls, cinnamon rolls and cinnamon buns must be the same thing!
Helsinki 2005. This Finnish bun was SERIOUSLY the size of my face!
Cinnamon buns/swirls being my absolute favorite sweet bakery product I just feel that it's weird I never knew this. 8-) I guess I just learned one translation, e.g. cinnamon bun and assumed the other were variants of sweet bread with cinnamon. Silly that, considering the whole thing being of Swedish descent.